Robin by ONE DROP
[healthCARE & TEch]
It’s a New Season for Weight Loss
Role // Director, Brand & Creative (in-house at One Drop)
Scope // Brand Strategy, Digital Experience
Robin by One Drop offers the first and only weight loss program designed specifically for moms. Their science-backed program takes into account all the physiological, emotional, and lifestyle changes that come with giving birth, providing moms with personalized tools for long-term results.
They needed a brand identity that represents renewal, power and confidence to show that they understand the demands of motherhood and how that makes weight loss challenging.