A successful and highly respected Chinese medicine doctor based in Charlotte, NC, Dr. Adrienne Wei had built a thriving online program and in-person acupuncture practice. However, her brand had grown organically across multiple sub-brands, leading to a fragmented and confusing identity. She needed a cohesive brand strategy and refreshed identity to unify her offerings, strengthen her presence, and support future growth.

Through a series of in-depth founder’s workshops, we worked closely with Dr. Wei to unearth her vision, mission, and core values. A patient survey validated these insights and helped us craft a brand strategy that would resonate with her audience. We streamlined her brand architecture, refreshed her visual and verbal identities, and designed a scalable website to support her expanding offerings.

Agency: Alice Creative
Client: Dr. Adrienne Wei