two elefants by Dr. Adrienne Wei
[health & Wellness]
restore Balance. Support fertility.
Role // Brand Strategist, Designer
Scope // Product Packaging & Identity
Following the rebrand of Dr. Adrienne Wei's practice, Two Elefants was repositioned as the herbal supplement line supporting the Practically Fertile Academy. Originally developed for the acupuncture clinic, the product line required a cohesive visual identity and packaging system that aligned with the new brand while creating a scalable foundation for future growth.
The project established a refreshed identity for Two Elefants, including a redesigned logo and packaging system for five personalized herbal formulas. A color system rooted in Traditional Chinese Medicine differentiates each formula, creating a clear product architecture while reflecting the therapeutic purpose of each blend.
Bottle labels were developed for the Academy launch, while outer box concepts established a flexible packaging framework for future expansion across both the Academy and clinical practice. The resulting system extends the broader brand ecosystem through a contemporary visual language that honors the heritage of Chinese medicine while making it feel approachable and relevant today.