Middle way wellness
[health & Wellness]
Discover the true you through integrative therapy that embraces the mind and body.
Role // Brand Strategist, Designer
Partner // Sara Huneke, Brand Strategist, Copywriter
Agency // Alice Creative
Scope // Brand Strategy & Digital Experience
Mental health practitioner, sailor, and yoga instructor, Andrew Belcher, LICSW, had a vision beyond one-on-one therapy. Based in Providence, RI, he wanted to create a space where therapy, movement, and mindfulness converged into a community grounded in wellness. To bring this vision to life, he needed a cohesive brand strategy that would articulate his mission and support future growth.