Middle way wellness

[health & Wellness]

Discover the true you through integrative therapy that embraces the mind and body.

Role // Brand Strategist, Designer
Partner // Sara Huneke, Brand Strategist, Copywriter
Agency // Alice Creative
Scope // Brand Strategy & Digital Experience

Mental health practitioner, sailor, and yoga instructor, Andrew Belcher, LICSW, had a vision beyond one-on-one therapy. Based in Providence, RI, he wanted to create a space where therapy, movement, and mindfulness converged into a community grounded in wellness. To bring this vision to life, he needed a cohesive brand strategy that would articulate his mission and support future growth.

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Dr. Adrienne Wei [Health & Wellness]

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The Wisdom Study Campaign [Nonprofit]